TY  - BOOK
AU  - Lancaster, Geoffrey A
TI  - Marketing
SN  - 9780333987896
U1  - 658.5 LAN 
PY  - 2004///
CY  - Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Development of the marketing concept
N1  - Includes bibliographical references
ER  -