TY  - BOOK
AU  - Palmer, Roger
AU  - Cockton, Juanita
AU  - Cooper, Graham
TI  - Managing marketing
SN  - 9780750668989
U1  - 658.8 PAL 
PY  - 2007///
CY  - Amsterdam ; Boston, MA
PB  - Elsevier/Butterworth Heinemann
KW  - Marketing - Management
N1  - Includes bibliographical references and index
ER  -