Palmer, Roger <br/><br/>
Managing marketing 
Roger Palmer, Juanita Cockton, Graham Cooper 
 - 1st ed 
 - Amsterdam ; Boston, MA  Elsevier/Butterworth Heinemann  2007 
 - xi, 380 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750668989 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PAL