TY  - BOOK
AU  - Kotler, Philip
AU  - Jha, Mithileswar
AU  - Koshy, Abraham
TI  - Marketing management : a South Asian perspective
SN  - 9788131716830
U1  - 658.8 KOT 
PY  - 2009///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
N1  - Includes index
ER  -