TY  - BOOK
AU  - Lancaster, Geoffrey
AU  - Reynolds, Paul
TI  - Marketing : the one-semestre introduction
SN  - 9780750643818
U1  - 658.8 LAN 
PY  - 2002///
CY  - Oxford ; Boston
PB  - Butterworth - Heinemann
KW  - Marketing
N1  - Includes Index
ER  -