TY  - BOOK
AU  - Kerin, Roger A
AU  - Hartley, Steven William
AU  - Rudelius, William
TI  - Marketing
SN  - 9780073404721
U1  - 658.8 KER 
PY  - 2009///
CY  - Boston ; New Delhi
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 673-704) and indexes
ER  -