TY  - BOOK
AU  - Krishnan, Balaji C
AU  - Sheth, Jagdish N
TI  - Legends in marketing
SN  - 9788132103004
U1  - 658.80092 SHE 
PY  - 2010///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Consumer behavior
KW  - Marketing
KW  - Marketing - Management
KW  - Sheth, Jagdish N
N1  - Includes bibliographical references and index
ER  -