Legends in marketing 
set editor, Balaji C. Krishnan 
 - Thousand Oaks, CA  SAGE Publications  2010 
 - 8 v. : ill. 25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788132103004 
<br/><br/><label>ISSN: </label>2010000158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing<br/>Marketing - Management<br/>Sheth, Jagdish N
<br/><br/><label>Dewey Class. No.: </label>658.80092 SHE