Palmer, Adrian <br/><br/>
Introduction to marketing : theory and practice 
Adrian Palmer 
 - Oxford  Oxford University Press  2004 
 - xxiv, 645 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780199266272 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PAL