TY  - BOOK
AU  - Palmer, Adrian
TI  - Introduction to marketing : theory and practice
SN  - 9780199557448
SN  - 200900027
U1  - 658.8 PAL 
PY  - 2009///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -