Palmer, Adrian <br/><br/>
Introduction to marketing : theory and practice 
Adrian Palmer 
 - 2nd ed 
 - Oxford  Oxford University Press  2009 
 - xxiii, 551 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780199557448 
<br/><br/><label>ISSN: </label>2009000272 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PAL