TY  - BOOK
AU  - Chitty, William
AU  - Barker, Nigel
AU  - Shimp, Terence A
TI  - Integrated marketing communications
SN  - 9780170136679
U1  - 658.802 CHI 
PY  - 2008///
CY  - South Melbourne
PB  - Cengage Learning
KW  - Management
KW  - Marketing
ER  -