Chitty, William <br/><br/>
Integrated marketing communications 
William Chitty, Nigel Barker, Terence A. Shimp 
 - 2nd ed 
 - South Melbourne  Cengage Learning  2008 
 - 414 p. : ill. ; 27 cm 
<br/><br/><label>ISBN: </label>9780170136679 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 CHI