TY  - BOOK
AU  - Chetty, William
AU  - Barker, Nigel
AU  - Shimp, Terence A
TI  - Integrated marketing communications
SN  - 9780170120081
U1  - 658.802 CHi 
PY  - 2008///
CY  - Australia
PB  - Thomson
KW  - Marketing - Management
N1  - Includes Index
ER  -