Chetty, William <br/><br/>
Integrated marketing communications 
William Chetty, Nigel Barker and Terence A. Shimp 
 - Australia  Thomson  2008 
 - xx, 471 p. : ill. ; 26 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780170120081 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.802 CHi