TY  - BOOK
AU  - LePla, F. Joseph
AU  - Parker, Lynn M
TI  - Integrated branding : becoming brand-driven through company-wide action
SN  - 9780749445256
U1  - 658.827 LEP 
PY  - 2005///
CY  - London ; Sterling, VA
PB  - Kogan Page
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. [285]-287) and index
ER  -