TY  - BOOK
AU  - Jeannet, Jean-Pierre
AU  - Hennessey, Hubert D
TI  - Global marketing strategies
SN  - 9788172248161
SN  - 133788
U1  - 658.84 JEA 
PY  - 2001///
CY  - Mumbai ; Chennai
PB  - Jaico Publishing
KW  - Export marketing - Management
KW  - Export marketing - Management - Case studies
N1  - Includes bibliographical references and indexes
ER  -