Jeannet, Jean-Pierre Global marketing strategies Jean-Pierre Jeannet, Hubert David Hennessey - 2nd ed - Mumbai ; Chennai Jaico Publishing 2001 - xviii, 899 p. : ill. ; 25 cm Includes bibliographical references and indexes ISBN: 9788172248161 ISSN: 133788 Subjects--Topical Terms: Export marketing - ManagementExport marketing - Management - Case studies Dewey Class. No.: 658.84 JEA