Keegan, Warren J <br/><br/>
Global marketing management 
Warren J. Keegan 
 - 7th ed 
 - New Delhi  Pearson  2009 
 - 643 p. ; 26 cm 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9788177580082 
<br/><br/><label>ISSN: </label>43585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing - Management<br/>International business enterprises - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KEE