TY  - BOOK
AU  - Keegan, Warren J
AU  - Green, Mark C
TI  - Global marketing management
SN  - 9780130332714
SN  - 200101631
U1  - 658.848 KEE 
PY  - 2002///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Export marketing - Management
KW  - Export marketing - Management - Case studies
N1  - Includes bibliographical references and index
ER  -