Keegan, Warren J <br/><br/>
Global marketing management 
Warren J. Keegan 
 - 7th ed 
 - Upper Saddle River, NJ  Prentice Hall  2002 
 - xxv, 617 p. : ill. ; 27 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780130332714 
<br/><br/><label>ISSN: </label>2001016317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing - Management<br/>Export marketing - Management - Case studies
<br/><br/><label>Dewey Class. No.: </label>658.848 KEE