Keegan, Warren J <br/><br/>
Global marketing 
Warren J. Keegan, Mark C. Green 
 - 4th ed 
 - New Delhi  Pearson  2005 
 - xx, 636 p. : ill. ; 25 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131719510 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 KEE