Hollensen, Svend <br/><br/>
Global marketing 
Svend Hollensen, Madhumita Banerjee 
 - 4th ed 
 - New Delhi  Pearson  2010 
 - xxxviii, 753 p. : ill. ; 25 cm 
<br/><br/><label>ISBN: </label>9788131728147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 HOL