TY  - BOOK
AU  - Pulizzi, Joe
AU  - Barrett, Newt
TI  - Get content, get customers : turn prospects into buyers with content marketing
SN  - 9780071625746
SN  - 200805242
U1  - 658.8 PUL 
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Customer services
KW  - Target marketing
N1  - Includes bibliographical references (p. 247) and index
ER  -