Pulizzi, Joe <br/><br/>
Get content, get customers : turn prospects into buyers with content marketing 
Joe Pulizzi, Newt Barrett 
 - New York  McGraw-Hill  2009 
 - xxii, 261 p. : ill. ; 23 cm 
<br/><br/> Includes bibliographical references (p. 247) and index 
<br/><br/><label>ISBN: </label>9780071625746 
<br/><br/><label>ISSN: </label>2008052426 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Target marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PUL