TY  - BOOK
AU  - Malhotra, Naresh K
TI  - Fundamentals of marketing research
SN  - 9781412921237
U1  - 658.83 MAL.4 
PY  - 2007///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Marketing research
N1  - Includes bibliographical references
ER  -