Chernatony, Leslie De <br/><br/>
From brand vision to brand evaluation: the strategic process of growing and strengthening brands 
Leslie De Chernatony 
 - 2nd ed 
 - Amsterdam  Elsevier  2006 
 - xviii, 318 p. : ill. ; 23 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750667494 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827 CHE