TY  - BOOK
AU  - Chernatony, Leslie De
TI  - From brand vision to brand evaluation: the strategic process of growing and strengthening brands
SN  - 9788131213384
U1  - 658.827 CHE 
PY  - 2009///
CY  - Amsterdam
PB  - Elsevier
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -