TY  - BOOK
AU  - Tungate, Mark
TI  - Fashion brands : branding style from Armani to Zara
SN  - 9780749453053
SN  - 200801117
U1  - 746.920688 TUN 
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Advertising - Fashion
KW  - Branding (Marketing)
KW  - Fashion merchandising
N1  - Includes bibliographical references (p. [253]-254) and index
ER  -