Tungate, Mark

Fashion brands : branding style from Armani to Zara Mark Tungate - 2nd ed - London Kogan Page 2008 - xv, 264 p., [16] p. of plates : col. ill. ; 24 cm

Includes bibliographical references (p. [253]-254) and index

9780749453053

2008011174


Advertising - Fashion
Branding (Marketing)
Fashion merchandising

746.920688 TUN