Tungate, Mark
Fashion brands : branding style from Armani to Zara
Mark Tungate
- 2nd ed
- London Kogan Page 2008
- xv, 264 p., [16] p. of plates : col. ill. ; 24 cm
Includes bibliographical references (p. [253]-254) and index
9780749453053
2008011174
Advertising - Fashion
Branding (Marketing)
Fashion merchandising
746.920688 TUN