TY  - BOOK
AU  - McNeal, James U
TI  - On becoming a consumer : the development of consumer behavior patterns in childhood
SN  - 9780750683357
SN  - 200603801
U1  - 658.8342083 MCN 
PY  - 2007///
CY  - Oxford ; Boston
PB  - Butterworth-Heinemann
KW  - Child consumers - United States
KW  - Consumer behavior - United States
N1  - Includes bibliographical references and index
ER  -