McNeal, James U <br/><br/>
On becoming a consumer : the development of consumer behavior patterns in childhood 
James U. McNeal 
 - Oxford ; Boston  Butterworth-Heinemann  c2007 
 - xix, 408 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750683357 
<br/><br/><label>ISSN: </label>2006038018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Child consumers - United States<br/>Consumer behavior - United States
<br/><br/><label>Dewey Class. No.: </label>658.8342083 MCN