TY  - BOOK
AU  - Marshall, Greg W
AU  - Johnston, Mark W
TI  - Essentials of marketing management
SN  - 9780078028786
SN  - 200904918
U1  - 658.8 MAR 
PY  - 2011///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing - Management
N1  - Includes bibliographical references and indexes
ER  -