Marshall, Greg W <br/><br/>
Essentials of marketing management 
Greg W. Marshall, Mark W. Johnston 
 - Boston  McGraw-Hill/Irwin  2011 
 - xxiv, 371 p. : ill. ; 29 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780077400187 
<br/><br/><label>ISSN: </label>2009049181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR