TY  - BOOK
AU  - Lancaster, Geoff
AU  - Ashford, Ruth
AU  - Massingham, Lester
TI  - Essentials of marketing
SN  - 9780077098605
U1  - 658.83 LAN 
PY  - 2002///
CY  - New York
PB  - McGraw-Hill
ER  -