Lancaster, Geoff <br/><br/>
Essentials of marketing 
Geoffrey A. Lancaster, Lester Massingham, Ruth Ashford 
 - New York  McGraw-Hill  2002 
 - xi, 519 p. ; 24 cm 
<br/><br/><label>ISBN: </label>9780077098605 
<br/><br/><label>Dewey Class. No.: </label>658.83 LAN