TY  - BOOK
AU  - Summers, Jane
TI  - Essentials of marketing
SN  - 9780170137324
U1  - 658.8 SUM 
PY  - 2009///
CY  - South Melbourne, Victoria Australia
PB  - Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references (p. 509-516) and index
ER  -