Summers, Jane <br/><br/>
Essentials of marketing 
Jane Summers ... [et al.] 
 - 3rd Asia Pacific ed 
 - South Melbourne, Victoria Australia  Cengage Learning  2009 
 - xviii, 528 p. : chiefly col. ill. ; 28 cm 
<br/><br/> Includes bibliographical references (p. 509-516) and index 
<br/><br/><label>ISBN: </label>9780170137324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 SUM