TY  - BOOK
AU  - Smilansky, Shaz
TI  - Experiential marketing : a practical guide to interactive brand experiences
SN  - 9780749457167
U1  - 658.827 SMI 
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Target marketing
N1  - Includes bibliographical references (p. [258]-259) and index
ER  -