Smilansky, Shaz <br/><br/>
Experiential marketing : a practical guide to interactive brand experiences 
Shaz Smilansky 
 - 1st South Asian ed 
 - London  Kogan Page  2009 
 - vi, 264 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references (p. [258]-259) and index 
<br/><br/><label>ISBN: </label>9780749457167 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Target marketing
<br/><br/><label>Dewey Class. No.: </label>658.827 SMI