Patel, Amitabh <br/><br/>
Encyclopaedic dictionary of marketing 
Amitabh Patel 
 - New Delhi  Crescent Publishing Corporation  2006 
 - 3 v. (vi, 902 p.) ; 22 cm 
<br/><br/><label>ISBN: </label>9788183420310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Dictionaries
<br/><br/><label>Dewey Class. No.: </label>658.8003 PAT