Destination branding : creating the unique destination proposition 
[edited by] Nigel Morgan and Annette Pritchard, Roger Pride 
 - 1st South Asian ed 
 - Oxford  Butterworth Heinemann  2003 
 - xviii, 204 p. : ill. 
<br/><br/> Includes&nbsp;index 
<br/><br/><label>ISBN: </label>9780750649940 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Tourism<br/>Branding (Marketing)<br/>Place marketing<br/>Tourism<br/>Tourism--Marketing
<br/><br/><label>Dewey Class. No.: </label>338.47910688 MOR