TY  - BOOK
AU  - Morgan, Nigel
AU  - Pride, Roger
AU  - Pritchard, Annette
TI  - Destination branding : creating the unique destination proposition
SN  - 9781856178204
U1  - 338.47910688 MOR 
PY  - 2010///
CY  - Amsterdam
PB  - Elsevier Butterworth Heinemann
KW  - Advertising--Tourism
KW  - Branding (Marketing)
KW  - Place marketing
KW  - Tourism
KW  - Tourism--Marketing
N1  - Includes bibliographical references and index
ER  -