TY  - BOOK
AU  - Baran, Roger J
AU  - Galka, Robert J
AU  - Strunk, Daniel P
TI  - Customer relationship management
SN  - 9788131505182
SN  - 200690826
U1  - 658.812 BAR 
PY  - 2011///
CY  - Australia
PB  - Cengage Learning
KW  - Customer relations - Management - Textbooks
KW  - Relationship marketing - Textbooks
N1  - Includes bibliographical references and index
ER  -