TY  - BOOK
AU  - Bell, Chip R
AU  - Patterson, John R
TI  - Customer loyalty guaranteed : create, lead, and sustain remarkable customer service
SN  - 9781598694680
U1  - 658.812 BEL 
PY  - 2009///
CY  - New Delhi
PB  - Viva
KW  - Customer loyalty
KW  - Customer relations
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -