Bell, Chip R Customer loyalty guaranteed : create, lead, and sustain remarkable customer service Chip R. Bell and John R. Patterson - New Delhi Viva 2009 - xxi, 233 p. ; 18x13 cm. Includes bibliographical references and index ISBN: 9781598694680 Subjects--Topical Terms: Customer loyaltyCustomer relationsCustomer services Dewey Class. No.: 658.812 BEL