TY  - BOOK
AU  - Drewniany, Bonnie L
AU  - Jewler, A. Jerome
TI  - Creative strategy in advertising
SN  - 9780495095699
SN  - 200792271
U1  - 659.1 DRE 
PY  - 2008///
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Jewler's name appears first on the previous edition. Includes bibliographical references and index
ER  -