Drewniany, Bonnie L <br/><br/>
Creative strategy in advertising 
Bonnie L. Drewniany, A. Jerome Jewler 
 - 9th ed 
 - Belmont, CA  Thomson/Wadsworth  2008 
 - xiv, 332 p. : ill. ; 26 cm. 
<br/><br/> Jewler's name appears first on the previous edition. Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780495095699 
<br/><br/><label>ISSN: </label>2007922715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Advertising layout and typography
<br/><br/><label>Dewey Class. No.: </label>659.1 DRE