TY  - BOOK
AU  - Jewler, A. Jerome
AU  - Drewniany, Bonnie L
TI  - Creative strategy in advertising
SN  - 9780534625108
SN  - 200311683
U1  - 659.1 JEW 
PY  - 2005///
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Includes bibliographical references (p. 322-326) and index
ER  -