Jewler, A. Jerome <br/><br/>
Creative strategy in advertising 
A. Jerome Jewler, Bonnie L. Drewniany 
 - 8th ed 
 - Belmont, CA  Thomson/Wadsworth  2005 
 - xvi, 336 p. : ill. ; 26 cm. 
<br/><br/> Includes bibliographical references (p. 322-326) and index 
<br/><br/><label>ISBN: </label>9780534625108 
<br/><br/><label>ISSN: </label>2003116833 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Advertising layout and typography
<br/><br/><label>Dewey Class. No.: </label>659.1 JEW